Chatbots are artificial intelligence systems that interact with users via messaging, text, or speech. It can facilitate retailers to track purchase behavior, sense customers' moods, automate operations and refine customer engagement.
Researches have shown that customers have already developed their acceptance on chatbots with 65% of consumers feel comfortable handling an issue without a human agent. As a result, the global number of successful retail chatbot interactions is estimated to reach US $22 billion by 2023, up from an estimated US $2.6 billion in 2019.
The use of artificial intelligence (AI) and machine learning (ML) technology is closely tied to personalization objectives for marketers. In fact, 84% of digital marketing leaders believe using AI/ML enhances the marketing function’s ability to deliver real-time, personalized experiences to customers. By 2027, chatbots will become the primary customer service channel for roughly a quarter of organizations, according to Gartner, Inc.