Enterprises analyse huge amount of data on a daily basis, and these data are crucial in the overall growth of the business and how employees do their work. Employees greatly benefit through analytics as it enables them to produce quality work output and be at their best performance. It also empowers talent recruitment leaders to gain important insights to better understand headcount figures and gain organisational advantages. Insights generated by leveraging new data sources and taking a social science approach to research help leaders understand how to build effective organisational structures and implement new ways of working4.

Predictive analytics through AI allows organisations to use their own data, as well as data from outside and third-party sources, in the decision-making process. It produces intelligent data to find patterns and generates models to predict future performance5. These intelligent predictions are crucial for organisations to create better plans on how they do their work as well as understanding the performance of their business and employees.