Building a strong brand reputation through multi-channel
Businesses can make use of multiple social media channels to publish engaging videos to increase brand awareness and enlarge community base with different targeted audience. One advice is not to publish the same content on all platforms. Facebook is a good social media platform for longer videos such as interviews, Q&A and live videos. Instagram is a visual-first platform and short videos will be the best format. Besides feeds, IG Stories are so popular among social media users. YouTube is an influencing social network and one of the largest search engines, which is good to publish company’s trailers, hype reels trailers and long-form videos.