Establishing Brand Experience

Remember the gut feeling you had to carry an umbrella on a warm, sunny day and an hour later, there’s a sudden downpour? How about the time a little voice inside your head told you to take a different route to work in the morning and you find out there was a massive traffic jam on your usual route? That “gut feeling” or know-it-all “little voice” was our INTUITION guiding us on the best way forward.

Steve Jobs once said, “Intuition is a very powerful thing, more powerful than intellect”. Given that he was one of the greatest brand builders in our time, the optimistic marketer in me wants to believe intuition played a big part.

A report by Forbes stated that 64% of people start a relationship with a business because of shared values. Brand excellence is the cumulative result of behaviours which bolster the fundamentals for which a brand stands and brand perception remains a vital differentiator between companies that thrive over those that merely survive.