It is imperative to utilise multiple channels throughout a marketing campaign to deliver consistent messages and seamless experience, ultimately improving customer engagements and lead conversions. Indeed, 90% of customers expect consistent interactions across different channels ii. How can you maximise the right channels for your brand?
Creating Customer Personas
Customer personas are essentially profiles that define the segments within your target audience. It helps to share a common understanding of the target consumer group and grasp their desires and behavioural patterns firmly, and as a result, make decisions strategically instead of just intuitively. This empowers companies to determine the right media channel to attract target prospects, effectively engage them with tailored messages and improve sales conversions.
Engaging Content Creation
Knowing the target customer personas and their digital footprints, it’s time to determine how best to deliver the message and build the vehicles that will deliver it. 69% of companies expect their 2022 content marketing budget will allocate heavily in videos iii. Through engaging videos, augmented realities, and highly visual content designs, companies can create enhanced customer digital experiences that will capture their attention and develop brand recall as they can easily relate through powerful storytelling.
Hybrid Customer Engagements
Many webinars or virtual events are livestreamed on social media platforms due to its amount of online audiences available at any given day. 58% of companies said that virtual events/webinars/online courses produced the best content results in the last 12 months. Modern marketers plan innovative event ideas to maximise these engagements, mixing “live” in-person events with “virtual” online components to further enhance audience participation through technology.
