Banking – The Largest Investor in Big Data Analytics
With the highest spending of 15.3% in 2022, the banking industry will continue to invest the most in analytics solutions over the next five years. i Leveraging valuable data and AI assets more broadly across organizations, the industry is expected to focus on customer experience (CX) improvement and risk mitigation through data-driven CX systems and fraud analysis applications respectively.
To facilitate AI adoption at scale, banks should modernize legacy systems that are lack of capacity and flexibility to support AI applications. With the integration of new digital technologies, banks will be able to mine the massive data sets, generate predictive insights to identify opportunities for specific customer microsegments in real time and prevent complex fraud cases.