Allrightreserved Grows Online Sales With New Ecommerce Platform

RETAIL, MANUFACTURING AND PROPERTY

Company profile

AllRightsReserved (ARR) is a Hong Kong based creative studio established in 2003, focusing on creative ideas, design, publishing and event management.

Challenges

ARR has also been running product selling business online, and will launch individual eCommerce website when selling products of particular themes. ARR has been adopting monthly-subscribed eCommerce platforms which support features of product category, membership management, promotion management, status enquiry tracking, online payment, and linking to social media channels, however the platforms were unstable in terms of operation and unable to trace customer related information for getting insights.

Solutions

PCCW Solutions was selected by ARR to build a new eCommerce platform with high performance, providing end-to-end support from system design, platform development, system integration to consulting and training services. In addition to the enhanced performance, the new eCommerce platform offers a series of functions:

Site management
Search engine optimisation
Marketing, promotions and conversion tools
Catalog management
Catalog and product browsing
Checkout, payment and shipping
Order management
Customer accounts
Web analytics and reporting
Dashboard

Value created

Within one month after the new platform launch, the revenue generated by the online sales of Doraemon products has reached approximately HK$ 2 million. The new eCommerce platform can handle 30,000 page views per hour at maximum and can easily cater ARR’s future business needs:

High flexibility and fast deployment
additional website can be designed and built within a short period of time by using the provided templates of eCommerce platform, speeding up the product time-to-market.
High customizability
the eCommerce platform is designed on module basis, which can easily be plugged in and modified with other modules such as Customer Relationship Management (CRM), loyalty programme and analytics capabilities.
High scalability
cloud hosting service and capability enable easy and quick system upgrade to deal with increasing transaction volume in future.

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